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Ways to Increase Customer Reviews and Impact Your Search Engine Placement
There is no debate online customer reviews are important whether you are selling a product or offering a service. We know that consumers look to friends, family and even strangers for feedback and...
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Search Engine Ranking Factors
Search engine ranking factors are some of the most closely guarded secrets in online business. Google and other search engines don’t publish exactly how they rank webpages in search results, because...
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Organic Search Engine Optimization (SEO)
What is Organic SEO? Organic SEO (search engine optimization), sometimes referred to as natural search optimization, website SEO, or just plain old SEO, is the process of improving the rankings of a...
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Search Engine Marketing
Search engine marketing is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the...
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What is Keyword Density?
If you’ve had a discussion about SEO (search engine optimization) for your Web site in the past, you may have heard the phrase “keyword density” used. Keyword density is a jargon term in SEO that...
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How to Use Long Tail Keywords for Website Marketing
Using long tail keyword phrases will help your SEO efforts by increasing your reach and giving your customers articles and information that answer specific questions they have. There are lots of...
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What is SEO Friendly Content
Writing SEO friendly content is not hard. And unlike most people think, it doesn’t have to result in stilted, ugly prose. SEO friendly content is just content that was written with some attention paid...
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Keywords in HTML
What are HTML Keywords Keywords in HTML are words that you are targeting on a web page. They are typically short phrases that represent what the page is about. They are also, hopefully, the words that...
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Web Scraping
Definition: Scraping, or web scraping, is the action of taking content from one web site for use on another. This data extraction can be done either manually or by an automated method. There are many...
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How SEO Can Add Profits to Your Small Business
Zeke Camusio is head of The Outsourcing Company, a consulting firm that helps small businesses develop search engine optimization programs and social media marketing strategies. We asked him to explain...
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